Social Content
Food Lion is a 1,200 store grocery chain in the Southeast that is making some big changes up and down every aisle. The campaign is all about bringing common sense back to grocery shopping. For every shopping complication or concern, our all-knowing king of common sense will gladly share his regal words of wisdom, followed by a simple sign off: “That’s just my two cents.”
tv / social / in-store - ideation, art direction, creative direction, design
What if we could use live streaming to allow people across the country to run the race in real time from any Youfit gym? We increased participation in the Miami Children's Health Foundation 5k race by creating the first ever virtual 5k.
social initiative - creative direction / mailer - design
To reposition Men’s Wearhouse from a discount suit store to an experience designed for men. Our idea was to recognize there are places men feel like they belong. Places that exude all things men. Many have been captured on film, on TV, or in great sports moments. Which can get a little confusing because Men’s Wearhouse is a place designed for men, too. So much so, that some men can’t help but walk into these other places and ask “Is this Men’s Wearhouse?"
tv / digital - ideation, art direction, design, UI / UX design
La Quinta wanted to inform the road-weary business traveler that they now offer thousands of new rooms and attractive lobbies. The client wanted to do the spots on the cheap side because they already spent all their money upgrading thousands of rooms and lobbies.
tv - ideation, art direction
Whether it's an email or a social post for a brand's channel, I approach it with the lens of what's the opportunity and how can this be maximized?
The Winston-Salem Symphony was doing an event paying tribute to John Williams and all his famous movie scores. With an already established and loyal audience, the symphony needed to reach out to a younger audience and make classical music more accessible.
print - ideation, creative direction, design
CSX is one of the biggest transportation companies in the U.S., but few people know exactly what they do or how important they are to our day-to-day lives. Trains are actually a safe and environmentally responsible way to transport goods. They keep traffic off our highways and can move a ton of freight 500 miles on a single gallon of fuel. As it turns out, once we made people aware of these facts, opinions of CSX improved dramatically.
print / tv / digital - ideation, art direction, design, UI / UX design
This international film festival is probably the most international thing about Winston-Salem, NC. To prove this point, we searched the city far and wide and posted our findings on the film festival’s social channels.
social videos - creative direction, ideation, design
Krispy Kreme doughnuts are intended to be eaten hot. In this app, users have to sort doughnuts into boxes working against the clock to keep them "hot." In beginner play, you sort the glazed doughnuts by the dozen. Advanced play adds multiple doughnut varieties. Bonus rounds are filled with special doughnut rewards and socially sharable badges. The Doughnut Nut app was designed to drive sales as much as gaming fun.
app development - UI / UX design, ideation, art direction
Posters promoting Red Bull drink specials at local watering hole, Flannery's.
For more than 90 years, Pep Boys has been a leader in the automotive aftermarket. Pep Boys has grown to more than 700 retail and service centers across the U.S. and Puerto Rico. Now the time has come to completely redesign their stores and service centers. They’ve gone back to the drawing board.
tv - ideation, art direction
