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Justin Mace Creative
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The truth is that strapless bras are really, really uncomfortable. Through this engaging social campaign called Forget the Fidgets, it was designed to highlight the most common digits. Here are 6 of the most common fidgets paired with memorable title, like “tuck the girls in” and “the funky chicken.” These 6 fidgets were placed in a Facebook Canvas unit where woman could find their fight, watch the videos and learn more about Maidenform, ultimately buying a fidget-fighting bra.

social videos - ideation

Facebook Canvas Unit

Facebook Canvas Unit